launch underground label ‘by m.e.’
by m.e.; black potato chips to go
may 16, 2010, the designer’s couple marjolein & eric have introduced their first underground label ‘by m.e.’ at the 1st underground farmersmarket of amsterdam.
triggered by the concept ‘underground’ they have choosen to take along 3 of their favourite black delicatessen:
- naked black potato chips to go and a choice of several spice dips;
- sticks with marinated black olives in dark chocolate;
- pesto with black sesame seed.
this 1st farmersmarket is an initiative by marjan ippel, foodtrendwatcher. she wants, just like mrs. marmitelover in london, create a stage for micro- or house producers of very, very tasty delicatessen.
the venue was kept secret till the last moment and anounced via twitter.
about 23 housemade producers gave acte de présence and showed the world their best products. this was, by the way, not difficult as the market attracted a lot of interesting visitors.
the introduction of by m.e. in the culinary underground scene of amsterdam was very successfull. so you will hear more about ‘by m.e.’ in the future.