af weekend: taste the unwearables revisited @ hotel JL no 76 amsterdam

time flies…. in january 2013 it is again amsterdam fashion week. amongst the af downtown programma and the official catwalk shows there will be a special af weekend in the area: PC Hooftstraat, Jan Luijkenstraat, Van Baerlestraat, Cornelis Schuytstraat, Beethovenstraat, Museumplein on january 19 and 20, 2013.

installation. during this special weekend -and also during the remainer of the afw- in the lobby of Boutique Hotel JL no. 76 an installation created by de culinaire werkplaats will be exhibited.  it is a.o. a conceptual cradle to cradle dress of edible vegetable fabric, part of the project taste the unwearables revisited, a project in which food & fashion meet.

you’ll find Boutique Hotel JL no. 76 at Jan Luijkenstraat 76, it is one of the 4 Vondel hotels.

food = fashion. since july 2009 the food concept designers, marjolein wintjes & eric meursing, participate bi-annually in the downtown amsterdam fashion week programme with innovative eating specials and installations inspired by fashion and especially created for afw. their food = fashion projects varying from eat.patterns to colour & texture forecasts for fashion fabrics 20xx and beyond.

eat’inspiration. in january 2013 the restaurant section of the design studio de culinaire werkplaats will be closed, as the couple is working on a book, in which also a chapter is devoted to the question is food fashion? so … in january no food=fashion eating special, but instead a very tasty and innovative food=fashion installation @ Hotel JL no. 76.


exhibition food project @ mart italy

MART – Museo di arte moderna e contemporanea di Trento e Rovereto is organising an exhibition entitled FOOD PROJECT. The shape of taste, programmed from 9th February to 2nd June 2013 and devised by beppe finessi, professor of design at the milan polytechnic.

a great diversity in designs and perspectives will be exhibited, amongst others several projects by marti guixé. we were also approached for participation and our first food = fashion project taste the unwearables has been selected. this project was especially designed for and during amsterdam fashion week july 2009.


december 2012 + januari 2013

the book. we are trying for some time now to write a book about our projects and philosophy. due to a loaded agenda we do not succeed to realise this intention.


temporary closure of restaurant-section. we decided to close temporarily the restaurant-section of de culinaire werkplaats in december  2012 and january 2013. in januari we are only open for groups of at least 15 persons.

refresh button. in the same period we will evaluate the format of the restaurant section of de culinaire werkplaats to integrate a better to the present design activities of the studio.

?? days only eat’inspirations. in 2013 you can expect one week only or 3 days only eat’inspirations. some of which will be held at special locations.

follow us. our work in progress can be followed by the 2nd half of december at various virtual spaces on the internet: website, twitter en/of facebook.


foodstyling masterclass food fotografie canon

beetroot - strawberry - pink peppers created by de culinaire werkplaats for masterclass food photograpy by canon

on december 19, 2012, canon welcomed a select group of food journalists and bloggers for a masterclass food photography to get more grip on the difficult specialism of food photography, and to work with the next generation of the compact camera.

the food shooting went under the expert guidance of the dutch award winning food photographer remco kraaijeveld and canon product specialist, jip barth.

and… what is a masterclass food photography without photogenic dishes and eyecatching ingredients. for this part of the masterclass de culinaire werkplaats & cookstudio leeuw & merkx were invited. we have created 5 vegetable dishes and leeuw & merkx the fish preparations.

we were commissioned for this inspiring and educational event by urban gentry, a london based agency specialized in event management, corporate inspiration and insight experiences, meetings and incentives with partners all over europe. urban gentry was responsible for the organizational of this masterclass event.


eetinspiratie family.matters

eetinspiratie family matters voor produktieteam c1000 kookboek.

commissioned by ammerlaan styling & produkties we have created for the production team of the c1000 family cookbook an eat’inspiration inspired by family life & sharing and eating moments.

this resulted in a ‘joined breakfast’ as a sneak preview, followed by 5 courses in which amongst others the do-it-together and/or d-i-y aspect was present: celebrating new year’s eve, camping, gifts wrapping in & out , gaming, and last but not least having some ice fun. in other words: 5 fun things you can do as a family.


illustraties en meer van gontza largos

sometimes journalists or bloggers touch you with their interpretations and/or observations of de culinaire werkplaats.

in november 2012 gontza largos touched us with his beautifully illustrated feature on de culinaire werkplaats. we are impressed by his eye for detail.

his report is published on november 19, 2012, on the website of the spanish condé nast traveler.

click for the full report on the image or on the link: restaurantes ideados por gente con la cabeza muy bien-amueblada


Thank you for visiting us!

Unfortunately De Culinaire Werkplaats is closed permanently.

Sometime next year we will be publishing a book about this unique place.

 eric meursing