aug 30, 2013: east meets west in dutch flowers

amsterdam is guest city of beijing design week 2013. in this context a group of chinese journalists is invited  to discover dutch design and amsterdam.

on the agenda is also a breakfast meeting (august 30, 2013). we have made one of our food concepts as a small edible gift for the participants of this breakfast meeting: our flowers of strawberry paper. in these flowers east meets west in various ways, and next to this food, dutch design and amsterdam.



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wild food in the city.

in august we always have a summer break. also this year. we close the doors of the restaurant part of ​​de culinaire werkplaats, we finish uncompleted work and we brainstorm about new ideas. most of the time we make a lot of city walks for inspiration.

this year we discovered many “wild” foods in the city of amsterdam. above an image of a wild strawberry that we spotted in one of the streets of amsterdam.



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dutchDesign 2013 – a video interview

Dutch Design 2013: de Culinaire Werkplaats from Dutch Design on Vimeo.

“i consider myself to be a storyteller and food is my material. i like to provoke questions. if you want to find solutions, then you first have to find the right questions. otherwise, you get nowhere. that’s what we are doing. it’s always about questions. the answers are of less importance to us.” states marjolein in a video interview

with a group of very enthusiastic students of the simon fraser university (sfu) in vancouver, canada. they were on a field trip in the netherlands researching dutch designers for their program dutchDesign 2013.

dutchDesign is an undergraduate field school and research program offered by the school of interactive arts + technology (siat) at sfu under the directorship of russell taylor, senior lecturer in design at siat.

dutchDesign is part of a larger research project that has been studying the same phenomena in Italy with the italiaDesign field school program since 2004. The most significant contribution to the field are the interviews conducted in the Netherlands with leading designers, thinkers, architects and design manufacturers. each year, the new team builds on the previous year’s research.



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eat.patterns s/2014

apple & cinnamonthe project. eat.patterns s/2014 is a color and texture forecast for s/2014 and beyond … in which food and fashion trends meet. a 2 days only installation, created especially for the summer edition of amsterdam fashion weekend. the forecast is visualized by 5 fashion fabrics of fruit and vegetables. the patterns of the edible fashion fabrics are reflections on five global trends that are more and more visible in the various domains.

the selected trends. in progress, transparent, origin, blend, and last-but-not-least basic.

the approach. the five selected global trends are translated into five dishes. the created fabrics on display are an interpretation in color and texture of those dishes.

food equals fashion. food and fashion are connected in many ways. this project highlights that food & fashion are developed from basic needs to lifestyle reflecting the contours of the zeitgeist. the installation eat.patterns s/2014 is not only a forecast for fashion & food, but it connects food and fashion with identity. the project also addresses the vulnerability of the eco system.



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eetinspiratie fashion matters?

given our motto food equals fashion, we traditionally create twice a year during amsterdam fashion week eating experiences which are fashion related. the projects vary from forecasts for fashion fabrics to interpretations of textile textures. in july 2013, our inspirational concept is dutch fashion design.

the eat’inspiration fashion matters? consists of a selection of five renowned dutch fashion designers. the dining experience showcases interpretations of the unique view of viktor & rolf, the prominent patterns of spijkers & spijkers, an eye for detail and love for the craft of embroidery of jan taminiau, the anti-fashion of bas kosters and the material explorations of iris van herpen.

fashion matters? reflects the work and ideas related to fashion of the five selected dutch fashion designers, but in edible form.

in particular, the colourful anti dessert -an interpretation of the work of bas kosters- was unexpectedly highly appreciated by the majority of our guests, as well as our interpretation of the flower bomb by viktor & rolf.



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style magazine july 2013 – reliable sources

“forget molecular gastronomy – the culinary trend is leaning towards sustainable ingredients”, writes ondine cohane (july 2013 issue of style magazine, a south china morning post magazine).

this article features the approach and views at de culinaire werkplaats, noma, bo.lan, dragon well manor, roberta’s, smith, and soul food. 

click on the following link to read the report: reliable resources, july issue style magazine (pdf format 700 kb).



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