sept 2013 – under armour in 5 gerechten

our kick-off commission after our summer break 2013: the creation of a brand focused dinner experience for the international marketing team of under armour, an american sportswear company.

this brand in 5 keywords:

  • performance,
  • focus,
  • underdog,
  • impact,
  • and active.

we have created multi layered interpretations of each key word/value, and we started -as all sporters do- with a warming up.

the above image reflects a free interpretation by marjolein of the dish focus.


Thank you for visiting us!

Unfortunately De Culinaire Werkplaats is closed permanently.

eric meursing is still available as culinary advisor/food conceptualist/plant-based chef