wake up: the versatility of the exotic coffee bean – a 1st exploration.
all around the world coffee bars are popping up, even in countries where people traditionally drink tea. and… the phenomenon coffee to go did change street life forever.
the challenge. coffee seems so popular, that it is quite interesting to find out what you can do more with it besides brewing and drinking coffee. so we selected 5 coffee beans, all single origins, coming from 5 different countries: brazil, ethiopia, sumatra, guatamala and costa rica. the most popular ingredients available in those countries inspired us to 5 different dishes. in each dish we used coffee in at least one or two different ways. click on this link for the menu of the eat’inspiration wake up.
the result. the eat’inspiration wake up was much to our surprise an unexpectedly huge success. some people were really fascinated by the tomatoes marinated in coffee. furthermore wake up resulted 4 new products: wake up pearls, a marinade ‘the kick inside’, coffee paper, and last but not least we added a new flavour (sumatra coffee) to our collection the breakables.
what did we learn. allthough coffee seems to be extremely popular all around the world we discovered that
- a lot of people do not like coffee for various reasons. we received a lot of e-mails from people suffering from some kind of caffeine anxiety or problem. for those people we created a decaf version.
- and we discovered that many people do not like the taste of coffee, and especially refer to the bitterness. but … the most open minded came to experience this eat’inspiration and they all explained afterwards that they enjoyed the taste of the various culinary applications of coffee, very much to their own surprise. so …. we think we can conclude that drinking coffee and using coffee in all kinds of other ways reveals different taste sensations.