emotion.bread
marjolein has introduced in 2009 a new approach on specialty bread. she bakes no daily bread; she bakes emotions, in other words ‘emotion.bread’ this makes her worlds first designer & baker of emotion.breads.
she introduced with the concept of emotion bread a contemporary perspective on specialty breads and thus redefines the role of bread for the sweetish and savourish moments of life.
on the image: my child leaves home- bread rings
- these rings are an example of an emotion bread.
- the challenge: a mother is suffering from the empty nest syndrome. she has trouble with the fact that her daughter is leaving home, because she goes to university in another city. the mother is afraid for the mornings alone at the breakfast table. her question: can you think of an emotion.bread for me and my daughter, so i can share this emotion with my daughter.
- the result: my child leaves home-rings. this bread consists of rings, which symbolize the years that the child has lived at home. the rings are connected with a cord that has at every end a name with the name of the mother and daughter written on it. to eat and share the bread rings the cord should be cut. this symbolizes the cutting of the psychological umbilical cord. the flour is yellow corn flour with some corn kernels. the color yellow and the corn kernels refer to new life, as mother and daughter are entering into a new phase of their relationship.
emotion.bread: the concept
- is bread only created by marjolein when commissioned:
- for the very personal moments of life. for instance the last farewell of your partner, the birth of your child, the moment children leave home for college, the moments of difficult decisions, will we marry or not, divorce, et cetera. breads for the transition moments of life.
- conscious experience. with these breads offers you the opportunity to share and experience the sweetish and savourish moments fully with your beloved ones. it is also about the digesting process of emotions.
- the bread. marjolein listens to your story and starts searching for a suitable shape, taste, and ingredients, which together tell a story about this special emotional moment. she tries to capture the essence of that moment.
- the collection of emotion.breads consists of
- grieving- and last farewell breads, such as funeral breads, remembering buttons, and my child leaves home breadrings;
- for always together breads and buns;
- new life breads;
- but also: sad breads and positive thoughts breads.
- marjolein was nominated for the yarden stimulans award 2009 for her innovative perspective on bread & mourning.