april 2015: press launch H&M conscious collection 2015
in april 2015 H&M presented the conscious collection 2015 (limited edition) during a seminar about sustainability & fashion industry in amsterdam. studio de culinaire werkplaats was invited to create a conceptual edible installation that captures the essence of this special collection.
the brief.
- keywords collection. edgy mix of african and japanese influences, multi-layered, pearls, beads, threads, grafical, chique/stylish/exclusive, texture, modest, sustainable, recycle, artisanal.
- colour moods of the collection. black-white, beige-vivid red, and grey – green.
the installation.
- presentation. the 3 moods are presented separately. the bites are served at empty oyster shells. this refers to re-cycle, multi-layered, and the colours of the shells reflect an important part of the collection.
- shape.
- the shape of the bites is inspired by the bites served during a japanese tea ceremony (wagashi) reflecting craftsmanship which is highly respected in japan, the attention for food, minimalism, and the combination of tradition and innovation.
- main shapes: spheres and blocks.
- taste. all bites have african tastes. so in shape & taste japan meets africa.
- growing paper. the ingredients per bite are written on cards made of growing paper. so after the event the cards have been planted into soil.