deli.wear at dutch design week 2010
deli.wear: a conceptual installation + tasting of edible ‘fashion fabrics’ made from vegetables, fruits and herbs.
a project description and slideshow of project deli.wear:
deli.wear: a conceptual perspective on the future
deli.wear is a conceptual exploration, which addresses:
- our daily food and fashion habits;
- the plate of + for the future;
- the materials used in fashion.
the food & eating designers marjolein wintjes & eric meursing of de culinaire werkplaats are specialized in the plate of the future, on which the meat and fish component will experience a less prominent position.
deli.wear is an installation where design questions of applied food & eating design -edible paper of vegetables, fruits and herbs for a pastry line- are translated to a forecast for the future of fashion fabrics.
deli.wear: the design questions
- imagine your clothing is . . . your dessert;
- imagine your clothing is . . . locally grown;
- imagine your clothing is . . . wearing natural perfume;
- imagine your clothing is . . . black though colourful;
- imagine your clothing is . . . your kitchen garden;
- imagine . . .
deli.wear: where food, fashion & sustainability meet
- illustrates one of the designer couple’s claims: food equals fashion, what you eat and what you wear reveals who you are or want to be;
- a call for more vegetables and fruits on your daily plate;
- showcases the food trend of this very moment: think global, eat local;
- alludes the vulnerability of the ecosystem. every meal consists of choices which affect people, animals and environment, this can also be said about fashion;
- based upon the cradle-to-cradle principe: the installation is edible and is both food for thought as food for your body;
- refers indirectly to temporality of fashion and design.