januari 2012: the naturalists. @ amsterdam fashion week


during amsterdam fashion week january 2012 de culinaire werkplaats presented the project ‘the naturalists.’ a colour and texture forecast for fashion fabrics 2013 and beyond. hereafter the project description (approach, eat’inspiration & exhibition).

the project the naturalists.

  • the approach. the project the naturalists captures the sign of the time in a colour and texture forecast for fashion & food 2013 and beyond… it consists of an eat’experience and a small collection of collages. marjolein selected 5 global trends which she made tangible with words and visuals. she selected the following trends: neo romanticism, nesting, down-to-earth, new landscapes and ethnic chic. first she translated these trends to textures. based upon marjolein’s insights eric captured the essence of both trends and textures in 5 multi layered dishes which address all the senses and more. the ingrediënts are interpreted to a colour forecast per trend;
  • the eat’inspiration. a food = fashion adventure in 5 dishes along trends, textures and colours. click at the following link for the menu of the eat’inspiration the naturalists. in pdf-format
  • the exhibition. the forecast is also translated to various collages/installations.  the exhibition consists amongst others of samples of edible conceptual fashion fabrics and colour/texture codes per featured trend.

food equals fashion

  • since their successful debut in july 2009 with their project taste the unwearables marjolein wintjes and eric meursing present twice a year during amsterdam fashion week  an eat’inspiration and  1 or more  installations which addresses their motto food equals fashion. with their food=fashion projects they draw in a playful way attention to the vulnerability of the ecosystem.
  • other amsterdam fashion week projects: taste the unwearables, tasty textileswear or where to eatnatural matters, and eat.patterns.
  • another example of their food=fashion projects is the especially for  dutch design week 2010 created installation deli.wear, a presentation of conceptual future fashion fabrics based upon import issues in food design.

Thank you for visiting us!

Unfortunately De Culinaire Werkplaats is closed permanently.

eric meursing is still available as culinary advisor/food conceptualist/plant-based chef