eetinspiratie fashion matters?

given our motto food equals fashion, we traditionally create twice a year during amsterdam fashion week eating experiences which are fashion related. the projects vary from forecasts for fashion fabrics to interpretations of textile textures. in july 2013, our inspirational concept is dutch fashion design.

the eat’inspiration fashion matters? consists of a selection of five renowned dutch fashion designers. the dining experience showcases interpretations of the unique view of viktor & rolf, the prominent patterns of spijkers & spijkers, an eye for detail and love for the craft of embroidery of jan taminiau, the anti-fashion of bas kosters and the material explorations of iris van herpen.

fashion matters? reflects the work and ideas related to fashion of the five selected dutch fashion designers, but in edible form.

in particular, the colourful anti dessert -an interpretation of the work of bas kosters- was unexpectedly highly appreciated by the majority of our guests, as well as our interpretation of the flower bomb by viktor & rolf.



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af weekend: taste the unwearables revisited @ hotel JL no 76 amsterdam

time flies…. in january 2013 it is again amsterdam fashion week. amongst the af downtown programma and the official catwalk shows there will be a special af weekend in the area: PC Hooftstraat, Jan Luijkenstraat, Van Baerlestraat, Cornelis Schuytstraat, Beethovenstraat, Museumplein on january 19 and 20, 2013.

installation. during this special weekend -and also during the remainer of the afw- in the lobby of Boutique Hotel JL no. 76 an installation created by de culinaire werkplaats will be exhibited.  it is a.o. a conceptual cradle to cradle dress of edible vegetable fabric, part of the project taste the unwearables revisited, a project in which food & fashion meet.

you’ll find Boutique Hotel JL no. 76 at Jan Luijkenstraat 76, it is one of the 4 Vondel hotels.

food = fashion. since july 2009 the food concept designers, marjolein wintjes & eric meursing, participate bi-annually in the downtown amsterdam fashion week programme with innovative eating specials and installations inspired by fashion and especially created for afw. their food = fashion projects varying from eat.patterns to colour & texture forecasts for fashion fabrics 20xx and beyond.

eat’inspiration. in january 2013 the restaurant section of the design studio de culinaire werkplaats will be closed, as the couple is working on a book, in which also a chapter is devoted to the question is food fashion? so … in january no food=fashion eating special, but instead a very tasty and innovative food=fashion installation @ Hotel JL no. 76.



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without eve & apple there would not be a fashion industry

without eve & apple there would not be a fashion industry…… and at the same this thought connects food & fashion” (marjolein wintjes)

for downtown amsterdam fashion week we created a 3 days only eat’inspiration RAW: a colour & texture forecast for fashion fabrics summer 2013 in 5 dishes. and at the same time a forecast for food.

RAW is not about raw food, RAW is a notion that encompasses various trends, a reflection of the Zeitgeist. the most striking features we have captured in dishes forecasting for future food & fashion. these are: native, earth, unique, unfinished and naturel.

the dish naturel features the meaning of naked expressed by the notion RAW. and naked reminded us of adam, eve, and apple.  so a dish was born, we translated naturel or naked in 5 different preparations of apple to illustrate apple naturel.

in other words: without food there would be no fashion.



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12-13-14 juli 2012: raw. where food & fashion meet.

take a bite of RAW. an unparalleled food = fashion forecast s/2013 and beyond… in 5 dishes. by the way, RAW is not synonymous with raw food or raw vegetables. but what do we dish up instead?

the main ingredients of RAW are roughness/unfinished, essence, reflection, trial-error, transparancy, , artisan, basic, roots, naturel, sweat & love, and unique/only copy.

at this very moment people and organizations are in the middle of re-inventing their relationship with nature, with their social environment and with themselves. we visualize this re-interpretation process and trend with the concept of RAW.

we have translated the most striking features of RAW to 5 dishes for you. the result: a color and texture forecast for  food & fashion S/2013 and beyond … which can only be experienced by eating.

it is already the 7th time that we created a culinary adventure for the downtown programme of amsterdam fashion week.

meer…



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januari 2012: the naturalists. @ amsterdam fashion week

 

during amsterdam fashion week january 2012 de culinaire werkplaats presented the project ‘the naturalists.’ a colour and texture forecast for fashion fabrics 2013 and beyond. hereafter the project description (approach, eat’inspiration & exhibition).

the project the naturalists. meer…



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jan 20-28, 2012: the naturalists.

ever nibbled at a colour and texture forecast? from january 20-28, 2012, you can enjoy a one of a kind food=fashion dinnerspecial at de culinaire werkplaats. for the sixth consecutive time de culinaire werkplaats is one of the paricipating locations of the downtown programme of amsterdam fashion week. This time we proudly present the naturalists.

especially for amsterdam fashion week januari 2012 we have captured the sign of the times in a colour and texture forecast for fashion fabrics and food for 2013 and beyond. the result the naturalists. a food=fashion expedition through 5 mouth-watering trends : neo romanticism, nesting, down-to-earth, new landscapes and ethnic chic. nature revisited in a food= fashion statement and a must for culinary adventurers and fashionistas.

meer…



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juli 2011: EAT.patterns, spoons full of fashion

ever tasted polka dots, knittings or other tasty fashion patterns? if not, we advice you to grab your chance and book the dinnerspecial EAT.patterns created by the designer couple marjolein wintjes and eric meursing for down town amsterdam fashion week july 2011.

experience spoons full of fashion, and … don’t forget to pop in for the exhibition eat.PATTERNS which explores the inextricable relation between eating & fashion. meer…

 

22-30 jan 2011: spoons full of fashion

in the last week of january 2011  you can enjoy the latest food=fashion project of de culinaire werkplaats: natural matters, a fresh approach on colors & textures.

especially for downtown amsterdam fashion week the designer’s couple marjolein wintjes & eric meursing will be presenting a conceptual food & fashion eating special and exhibition, which is guided by their motto food equals fashion. meer…

 

natural matters: a colour & texture forecast for future fashion fabrics

in january 2011 de culinaire werkplaats was for the 4th time downtown location during amsterdam international fashion week. especially for this occasion marjolein & eric created the project ‘natural matters’ a colour & texture forecast for future fashion fabrics 2012 and beyond…

this project -just like the other fashion week projects: taste the unwearables, wear or where to eat– is a call to pay more attention to sustainability in food & fashion and exposures the vulnerability of the ecosystem.

natural matters consists of 2 activities: meer…

 

july 2010: global fashion meets local food

from july 10 till 18, 2010, de culinaire werkplaats is for the 3rd time one of the participants of downtown amsterdam international fashion week.

since their successful debut taste the unwearables followed by the more conceptual tasty textiles the design couple marjolein wintjes & eric meursing present already their 3rd edible and sustainable collection: wear or where to eat. in this new collection food & fashion meet again.

wear or where to eat is an eat’inspiration on the cross section of fashion and food & eating design. this 3rd food=fashion collection is a tribute to:

meer…

 
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