sept 2013 – under armour in 5 gerechten

our kick-off commission after our summer break 2013: the creation of a brand focused dinner experience for the international marketing team of under armour, an american sportswear company.

this brand in 5 keywords:

  • performance,
  • focus,
  • underdog,
  • impact,
  • and active.

we have created multi layered interpretations of each key word/value, and we started -as all sporters do- with a warming up.

the above image reflects a free interpretation by marjolein of the dish focus.

 

eetinspiratie fashion matters?

given our motto food equals fashion, we traditionally create twice a year during amsterdam fashion week eating experiences which are fashion related. the projects vary from forecasts for fashion fabrics to interpretations of textile textures. in july 2013, our inspirational concept is dutch fashion design.

the eat’inspiration fashion matters? consists of a selection of five renowned dutch fashion designers. the dining experience showcases interpretations of the unique view of viktor & rolf, the prominent patterns of spijkers & spijkers, an eye for detail and love for the craft of embroidery of jan taminiau, the anti-fashion of bas kosters and the material explorations of iris van herpen.

fashion matters? reflects the work and ideas related to fashion of the five selected dutch fashion designers, but in edible form.

in particular, the colourful anti dessert -an interpretation of the work of bas kosters- was unexpectedly highly appreciated by the majority of our guests, as well as our interpretation of the flower bomb by viktor & rolf.

 

may 24 – june 29, 2013: taste dutch architecture

flyer vitelotte noir in the shape of eye museum

are you interested in architecture or design? in that case our eat’inspiration eating architects is a must for you. you can do amsterdam in 5 dishes.

we offer you the opportunity to have a bite of one of the recently renovated amsterdam museums and experience the golden age meeting the 21st century, and what do you think of a portion of the royal palace of amsterdam on your dinnerplate? or do you prefer more modern monumental design like the byzantium next to the vondelpark designed by rem koolhaas? or are you more interested in expermental materialization? then you’ll like our interpretation of betondorp, an amsterdam neighbourhood known for its white concrete. or is ‘destiny unknown’ our interpretation of a very special and awarded project by rietveld landscape, an amsterdam based studio, more your cup of tea?

for the eatinspiration eating architects we have selected 5 projects, mainly situated in amsterdam, or the project is from amsterdam based architects. we try to capture the interpretation of the philosopy of the architect and the project in 5 dishes.

the practical details meer…

 

portfolio: blooming

vrije impressie van 't gerechtje bloei.

after a long, dark and cold period we thought it was time for some spring in the air. so …. we sowed various beans and peas. their enthusiastic growth inspired us to explore the concept of growth and so the eatinspiration blooming saw the light.

you can distinquish various types of growth. most people think in terms of quantitative growth only, like exponential growth. but … growth can also refer to intrinsic growth or to the rhythm of growth, like organic growth. furthermore, growth refers to a number of phases.

to come to full bloom you need a nutricious breeding soil. but also the time and context to determine whether someone or something may come to its full potential. the phenomenon of growth and prosperity is not limited to plants. also organizations, people, societies, insights, ideas, etc. develop, grow and prosper in all kinds of ways.

we have randomly selected 5 types of growth. these five different types of growth we have explored and translated into ingredients, preparation, form, etc. our selected growth modes are: rampant growth, circle, blooming, crystallizing, and symbiosis.

by the way, the photo does not represent a dish from the eat’inspiration blooming, but is a free impression by marjolein after exploring the concept of blooming.

 

apr 12 – may 18, 2013: blooming, explore growth in 5 dishes.

spring is in the air, and very slowly nature is coming alive again. the eat’inspiration blooming is an exploration of the different aspects of growth in 5 dishes.

it starts with a seed, a bulb, a root and after some time -if the conditions are right- there is a beautiful plant or tree in full glory. blooming or flowering is one of the stages of growth. there are various types of growth, such as exponential growth or organic growth. besides a nutricious breeding ground also the environment determines whether someone or something can come to full bloom. the phenomenon of growth and blooming is not limited to plants only. also organizations, people, societies, insights, ideas, etc. develop, grow and flourish in all sorts of ways.

for the eat’inspiration blooming, we randomly selected different aspects of growth and translated these aspects into 5 different dishes (3x savourisch and 2x sweetish). so you can taste a symbiosis, come to full bloom, experience the difference between crystal growth, circle growth, and rampant growth.

an eat’inspiration or eat’special

always consists of 5 dishes: an eat.cocktail, 2x savourish, 2x sweetish, and is preceded by a sneak preview, a dish that reveals something about the eat’inspiration.

the practical details

  • the menu. click on the following link for the menu of eat’inspiration blooming (in pdf format);
  • matching cocktail. black pearls (alcoholic), and aperitif. rose petals (non alcoholic);
  • period. april 12-13-19-20-26-27 and may 03-04-10-11-17-18, 2013
  • opening.hours. 18.30-22.00 hrs. outside opening hours only open by appointment for groups of at least 15 persons;
    reservations required. to avoid disappointments (limited seatings), by phone +31 (0)6 54 64 65 76 of by e-mail info@deculinairewerkplaats.nl;
  • the pricetag. decide afterwards what a fair price is for the eating experience at de culinaire werkplaats.

food problems/whishes

inform us about any dietary restrictions when you book your eat’in experience. it is a challenge for us to prepare something very, very special and inspirational for you.

choice of ingredients

besides taste and inspirational concept at least 2 of the following criteria also provide for our choice of ingredients, products, and suppliers:  animal welfare, small-scale or organic farming, fair trade, direct trade, season, distance, and personal health.

 

portfolio. water, the new champagne?

de culinaire werkplaats has a very special relation with water. our first five water dishes, which we presented in august 2010, were awarded with the best benelux restaurant in 2011. we work on the dinnerplate of the future and water has a crucial part in the production and the preparation of foods. so if you eat, you consume directly and indirectly lots of water.

on march 22 it’s always world water day, so march is clearly a suitable time for the water issues we address with the eat’inspiration water, the new champagne?

water. seems in the netherlands often to be taken for granted. you only have to open your tap and you have gallons of clean drinking water at your disposal. this is not the case all over the world

the perspective. for the eat’inspiration water, the new champagne? we explore the issue of water scarcity and excess of water. and this perspective is the starting point to create five different dishes and several installations that expose the role of water in our lives in a playful way.

the dishes. the names of some dishes will sound familiar, but we approached the concepts from a new perspective. as the sneak preview we presented flatbread with “fake” water bombs. on the menu: a winter version of our interpretation of waterworks, the beach at low tide, a water.ballet, a piece of desert and a free interpretation of the climate change.

the images of the dishes, the explanation of the various layers of dishes and installations will be part of our book, which we are making right now.

 

eetinspiratie family.matters

eetinspiratie family matters voor produktieteam c1000 kookboek.

commissioned by ammerlaan styling & produkties we have created for the production team of the c1000 family cookbook an eat’inspiration inspired by family life & sharing and eating moments.

this resulted in a ‘joined breakfast’ as a sneak preview, followed by 5 courses in which amongst others the do-it-together and/or d-i-y aspect was present: celebrating new year’s eve, camping, gifts wrapping in & out , gaming, and last but not least having some ice fun. in other words: 5 fun things you can do as a family.

 

portfolio: the taste of dutch design

dish inspired by the work of viktor & rolf, image by marjolein wintjes (de culinaire werkplaats)

from october 20 till november 30, 2012 we have presented the eat’inspiration design.matters?, an interpretation of 5 dutch design icons.

during the interpretation process, we not only reflected on the shapes, but also on the ideas, philosophy, oeuvre and in some cases also on concrete projects. We have tried both in form, presentation, taste, color, scent, and choice of ingredients to capture the spirit of the selected dutch design icons. meer…

 

20 nov 2012: futurefood #4 is food fashion?

conceptual edible wedding dress of rhubarb + flowers of milk by marjolein wintjes, de culinaire werkplaats, project taste the unwearables, aifw july 2009

on november 20th the 4th edition of futurefood is being held. this time the event focusses on the question is food fashion?

besides kathy moerdijk (vinites), menno post (soon executive chef restaurant de bokkedoorns), onno kleyn (culinary columnist volkskrant), katja gruijters (food designer) marjolein and eric are invited to present our perspective on this issue.

do you want to be present? please note the discussion and presentations will be in the dutch language. if this is no problem please send an email to the organization: info@dekroonophetwerk.nl or visit www.futurefood.biz

 

31 okt 2012: the nethwork, think orange, grow green

we hosted a brainstorm meeting of nethwork, a cluster of 14 dutch horticultural companies supporting the sustainable development of the horticultural market in central america by sharing their complementary dutch horticultural knowledge, experience, technology, network and best practices.

the slogan of nethwork is: think orange grow green. meer…

 
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Thank you for visiting us!

Unfortunately De Culinaire Werkplaats is closed permanently.

Sometime next year we will be publishing a book about this unique place.

 eric meursing