work in progress: a new fabric project + a tribute to red cabbage

edible fabric of red cabbage

we are working on a next generation of edible fabrics. to add new samples to our collection of edible fabrics/paper. this time a tribute to red cabbage; part of our experiments and commissions in the context of food = fashion.



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nov 08 – dec 28, 2013: eat’inspiration time flies…..

time flies….. when you are having fun!! time seems to be accelerating. the hours, the days, the seasons appear to fly by faster than ever before. so we feel it is a good moment to reflect on a number of milestones of the past 5 years.

but … what is a special moment, a milestone anyway? this question caused several interesting conversations at the dining table. finally, we have selected 5 projects that gave a new direction and a new dimension to our work:

  • black. september 2008 : an introduction to thepower of black and on our menu you’ll find one of our classics from our black collection.
  • water. august 2010 : water ballet , one of the dishes of our water menu which was awarded with the title the best benelux vegetable restaurant 2011.
  • fashion + design. july 2009 + november 2012 : our motto is food equals fashion. experience with upside down our interpretation of the idiosyncratic work of the dutch fashion designers viktor & rolf .
  • landscapes & architecture (2011): out of the many eat’inspirations about landscapes & architecture we decided on a dish from the eat’inspiration urban landscapes . a dish that showcases that the streets in amsterdam will never be same again.
  • shanghai. may 2012 ( launch event of drive to another beat, shanghai ): one of the ideas inspires us to this day. here already the main ingredients : transformation , black, red and the logo of bentley .

time flies is the 2nd eat’inspiration of the triptych TIME. in the beginning of 2014 you can experience the taste of the new luxury in the 3rd eat’inspiration sign of the times.

meer…



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eat.patterns s/2014

apple & cinnamonthe project. eat.patterns s/2014 is a color and texture forecast for s/2014 and beyond … in which food and fashion trends meet. a 2 days only installation, created especially for the summer edition of amsterdam fashion weekend. the forecast is visualized by 5 fashion fabrics of fruit and vegetables. the patterns of the edible fashion fabrics are reflections on five global trends that are more and more visible in the various domains.

the selected trends. in progress, transparent, origin, blend, and last-but-not-least basic.

the approach. the five selected global trends are translated into five dishes. the created fabrics on display are an interpretation in color and texture of those dishes.

food equals fashion. food and fashion are connected in many ways. this project highlights that food & fashion are developed from basic needs to lifestyle reflecting the contours of the zeitgeist. the installation eat.patterns s/2014 is not only a forecast for fashion & food, but it connects food and fashion with identity. the project also addresses the vulnerability of the eco system.



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eetinspiratie fashion matters?

given our motto food equals fashion, we traditionally create twice a year during amsterdam fashion week eating experiences which are fashion related. the projects vary from forecasts for fashion fabrics to interpretations of textile textures. in july 2013, our inspirational concept is dutch fashion design.

the eat’inspiration fashion matters? consists of a selection of five renowned dutch fashion designers. the dining experience showcases interpretations of the unique view of viktor & rolf, the prominent patterns of spijkers & spijkers, an eye for detail and love for the craft of embroidery of jan taminiau, the anti-fashion of bas kosters and the material explorations of iris van herpen.

fashion matters? reflects the work and ideas related to fashion of the five selected dutch fashion designers, but in edible form.

in particular, the colourful anti dessert -an interpretation of the work of bas kosters- was unexpectedly highly appreciated by the majority of our guests, as well as our interpretation of the flower bomb by viktor & rolf.



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july 5-27, 2013: the taste of dutch fashion design in 5 dishes

poster fashion matters? edible dress of rhubarb fabric.

ever had a catwalk on your dinnerplate? in july 2013 you can experience spoons full of fashion at de culinaire werkplaats, as we created the eat’inspiration fashion.matters? a dinner special which is a tribute to dutch fashion design in 5 dishes.

eatinspiration fashion matters.

  • the fashion designers. we have selected the following 5 dutch fashion designers. you can will taste the unique view of viktor & rolf, the poetic use of materials of jan taminiau, the innovative approach of iris van herpen, the seemingly anti-fashion approach of bas kosters and the pronounced motives of spijkers & spijkers.
  • the interpretation. at the moment we are in the process of research. we are exploring the philosophy and works of the selected designers. not only form,  also the taste, the choice of ingredients, textures, colour and pairings are important aspects.
  • design issues. but… as the inspirational concept fashion matters? suggests, we will also pay attention to various  design issues while creating this eatinspiration.
  • food & fashion. are inextricably linked. since our first highly successful food = fashion project taste the unwearables in juli 2009 it  is already the 8th time we present an inspirational dinner special and an installation inspired by fashion.

the practical details meer…



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juli 6-7, 2013: eatpatterns s/2014, a 2 days only installation

fashion & food & future linked as never before.

eat.patterns s/2014: a 2 days only installation. specially created for amsterdam fashion weekend.

when. july 6-7, 2013; open from 10.00 – 01.00 hours

where. amsterdam marriott hotel, stadhouderskade 12, 1054 es amsterdam.

matching cocktails. as the installation is displayed at the entrance of the bar of the amsterdam marriott we have created together with the marriott hotel -for this weekend only- 5 matching cocktails inspired by the patterns of the fabrics.

the project. eat.patterns s/2014 is a colour and texture forecast for fashion fabrics s/2014 and beyond … in which food & fashion meet. the forecast is visualized by 5 conceptual, cradle to cradle dress silhouettes made out of edible vegetables and fruit fabrics.

the patterns of the edible fabrics are reflections of 5 important global trends which are becoming more and more visible in the various domains of life. the selected trends are transparent, in progress, origin, blend, and last but certainly not least basic.

food equals fashion. the installation eat.patterns s/2014 is not only a forecast for fashion & food, but also unites food, fashion and identity. furthermore, the work questions the temporality of fashion and food. the project is an exploration of the premiss: food = fashion. we have a motto: food equals fashion. we believe that what you eat tells a story as personal as the one that is revealed by the clothings you wear.

eat’inspiration fashion.matters? in july 2013 -on fridays and saturdays only- you can enjoy at our own venue the eatinspiration fashion matters? a tribute to dutch fashion design in a 5 course dinner special.



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af weekend: taste the unwearables revisited @ hotel JL no 76 amsterdam

time flies…. in january 2013 it is again amsterdam fashion week. amongst the af downtown programma and the official catwalk shows there will be a special af weekend in the area: PC Hooftstraat, Jan Luijkenstraat, Van Baerlestraat, Cornelis Schuytstraat, Beethovenstraat, Museumplein on january 19 and 20, 2013.

installation. during this special weekend -and also during the remainer of the afw- in the lobby of Boutique Hotel JL no. 76 an installation created by de culinaire werkplaats will be exhibited.  it is a.o. a conceptual cradle to cradle dress of edible vegetable fabric, part of the project taste the unwearables revisited, a project in which food & fashion meet.

you’ll find Boutique Hotel JL no. 76 at Jan Luijkenstraat 76, it is one of the 4 Vondel hotels.

food = fashion. since july 2009 the food concept designers, marjolein wintjes & eric meursing, participate bi-annually in the downtown amsterdam fashion week programme with innovative eating specials and installations inspired by fashion and especially created for afw. their food = fashion projects varying from eat.patterns to colour & texture forecasts for fashion fabrics 20xx and beyond.

eat’inspiration. in january 2013 the restaurant section of the design studio de culinaire werkplaats will be closed, as the couple is working on a book, in which also a chapter is devoted to the question is food fashion? so … in january no food=fashion eating special, but instead a very tasty and innovative food=fashion installation @ Hotel JL no. 76.



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20 nov 2012: futurefood #4 is food fashion?

conceptual edible wedding dress of rhubarb + flowers of milk by marjolein wintjes, de culinaire werkplaats, project taste the unwearables, aifw july 2009

on november 20th the 4th edition of futurefood is being held. this time the event focusses on the question is food fashion?

besides kathy moerdijk (vinites), menno post (soon executive chef restaurant de bokkedoorns), onno kleyn (culinary columnist volkskrant), katja gruijters (food designer) marjolein and eric are invited to present our perspective on this issue.

do you want to be present? please note the discussion and presentations will be in the dutch language. if this is no problem please send an email to the organization: info@dekroonophetwerk.nl or visit www.futurefood.biz



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raw. a forecast s/2013 where food & fashion meet

eatinspiration raw, the dish unique

the 3-days only eat’inspiration RAW is a color and texture forecast for summer 2013 and beyond ….. for fashion and food visualized in 5 dishes, and especially created for the summer 2012 edition of downtown amsterdam fashion week.

RAW encompasses a number -from our perspective- important trends that are becoming visible in various domains, and which reflect the various meanings of the notion RAW. we have translated a selection of 5 different meanings of RAW to 5 dishes.

these meanings are: native, earth, unique, unfinished and last but not least naturel.  the result a color + textures outlook for food & fashion. in keywords a short explanation: meer…



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without eve & apple there would not be a fashion industry

without eve & apple there would not be a fashion industry…… and at the same this thought connects food & fashion” (marjolein wintjes)

for downtown amsterdam fashion week we created a 3 days only eat’inspiration RAW: a colour & texture forecast for fashion fabrics summer 2013 in 5 dishes. and at the same time a forecast for food.

RAW is not about raw food, RAW is a notion that encompasses various trends, a reflection of the Zeitgeist. the most striking features we have captured in dishes forecasting for future food & fashion. these are: native, earth, unique, unfinished and naturel.

the dish naturel features the meaning of naked expressed by the notion RAW. and naked reminded us of adam, eve, and apple.  so a dish was born, we translated naturel or naked in 5 different preparations of apple to illustrate apple naturel.

in other words: without food there would be no fashion.



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