portfolio: food concept for press launch of detox body treatment by filorga
for the press launch of a detox body treatment by filorga we were commissioned to create a food concept for the invited lifestyle press.
the brief. the concept had to be a combination of:
- detox
- black & white (referring to the brand identity of filorga)
the result.
- selection of black & white vegetable and fruit bites
- matching white vegetable mocktail
- plus various detoxing juices
- presentation inspired by zen.
this project was in collaboration with mooi pr.
nov 23, 2014: chocomania @ SLA zuidas
we were invited by nina pierson, co-founder SLA (a chain of contemporary salad bars in amsterdam) to participate in the SLA lab programme. for which we created chocomania, a chocolab, in which pure & raw chocolate have the centerstage.
on a sunny sunday afternoon, november 23rd to be more precise, we hit the road for SLA zuidas amsterdam. at the very moment we were ready with all the preparations the enthousiastic participants for chocomania began to trickle in.
as a chocolate bar does not find its way to the shop shelves by itself we kicked off with the story of ‘from flower on a cacao tree to chocolate bar‘. after the introduction we invited the participants to a tasting of 5 different pure and raw chocolates, which they could score using chocolate tasting forms. it was great to exchange all kinds of thoughts & opinions.
hereafter we continued with another kind of tasting, a tasting of textures and combinations, and a demo of tempering chocolate, and some other contemporary techniques. chocomania did end with assembling & tasting a vegetable/chocolate dish.
we enjoyed the interesting questions, the discussions during the various tastings and demo.
sept-oct + nov 14-15, 2014: eat’inspiration anything but flat?
prolongued: last possibility november 14 & 15, 2014
for the kick-off of the project dutch icons revisited we randomly have selected 5 dutch landscapes. in the eat’inspiration anything but flat? we make typical dutch landscapes starring.
during this project we will be exploring in 5 dishes whether the netherlands is or is not ‘flat’. we start with some classics and we make you experience the wadden sea area, discover the hidden treasures of limburg or taste the urbanisation of the netherlands. during october we will introduce regularly “new” dutch landscapes.
in the context of the overall project dutch icons revisited we will create 2 types of interpretations: abstract and eating experiences.
an eat’inspiration.
- an eat’inspiration is a theme based journey in 5 courses: 3 times savourish and 2 times sweetish.
the practical details + the menu.
- the menu. click on the following link for the menu of the eat’inspirations anything but flat? in pdf-format;
- the cocktail. country boys – the aperitif. rose garden (non alcoholic);
- period. sept 19-20-26-27, oct 3-4-10-11-17-18-25, 2014. last opportunity on november 14 and 15, 2014;
- opening.hours. fridays & saturdays, 18.30-22.30 hrs. outside opening hours only open by appointment for groups of at least 15 persons;
- reservations required. to avoid disappointments (limited seatings), by e-mail info@deculinairewerkplaats.nl or by phone +31 (0)6 54 64 65 76;
- the price tag. you decide afterwards what a fair price is for the eating experience at de culinaire werkplaats.
food problems/wishes
we invite you to share any allergies, dietary restrictions or wishes when you book your eat’in experience. so it is possible for us to tailor our menu. it is a challenge for us to prepare something very special and inspirational for you.
choice of ingredients
besides taste and inspirational concept at least 2 of the following criteria also provide for our choice of ingredients, products, and suppliers: animal welfare, small-scale or organic farming, fair trade, direct trade, season, distance, and personal health.
fruit d’or – food art for pup mag #2
click on the above photo to view all images of this production.
the challenge. we were invited to participate in a food art shoot, food & jewellery, for the 2nd edition of PUPMAG. #2, a cultural conceptual magazine.
the new luxuries.in our daily work as food conceptualists we focus on vegetables, fruits and specialty grains. every day we enjoy the beauty of these earthy gems. for us vegetables, fruits and grains are the jewellery, the new luxuries on the dinnerplate of the future. from this perspective it is rather logical to combine food & jewellery in a food art shoot.
the food art shoot. on may 16th, thamar lugthart (PUPMAG.) teamed us up with lonneke van der palen(photography), dineke van den heuvel (styling), frances krol (make up), frédérique olthuis (nails) and leonie op het eijnde (hand model).
PUPMAG. #2 is launched on june 19th, and in stores since july 20th, 2014. PUPMAG. issues 2 editions per year.
july 4 – aug 30, 2014: wake up
due to success prolongued until august 30, 2014. on august 9, 16, 23 and 30, 2014 we offer you the last chance to experience the 2nd limited edition of this eat’inspiration (limited seatings). 
each july our eating experiences are inspired by our motto food = fashion and the summer edition of fashion week amsterdam. this year you can expect from us an outlook on fashion, or rather on haute couture, on coffee haute couture!
the contemporary way of producing, selecting, roasting, brewing and drinking coffee has the same allure as fashion. the renewed attention to the exotic coffee bean closely follows the current trend of fashion & interior: a penchant for the past and for foreign countries is reflected in all kinds of exotic designs and accessories. the revival of coffee has also led to the trendy coffee bars and the new profession of coffee sommelier.
wake-up, the eat’inspiration.
- inspirational source: the coffee bean;
- consists of five dishes: 3x savourish and 2x sweetish;
- the 5 dishes of wake-up are inspired by our selection of 5 coffee producing countries, namely: costa rica, ethiopia, guatemala, brazil and sumatra;
- in addition, we explore in wake-up 5 different single-origin coffee beans and you can experience at least 5 times a new perspective on coffee.
- all our selected coffees consist of 100% arabica beans contain 70% less caffeine than robusta coffee beans.
- please note: if you are not into coffee – please book the decaffeinated version.
wake-up, the limited edition.
- products in our shop. the “breakables”, coffee flowers, dust, pearls, etc.
- where + when. from mid-august-september 2014 in our studio.
the practical details
- the menu. click on the following link for the menu of the eat’inspiration wake-up in pdf-format;
- the cocktail. shot – the aperitif. sleeping beauty (non alcoholic);
- period. july 4 – august 2, 2014. due to success prolonged: last chance on august 9 – 16 – 23 or 30, 2014
- opening.hours. fridays & saturdays, 18.30-23.00 hrs. outside opening hours only open by appointment for groups of at least 15 persons;
- reservations required. to avoid disappointments (limited seatings), by phone +31 (0)6 54 64 65 76 of by e-mail info@deculinairewerkplaats.nl;
- the pricetag. decide afterwards what a fair price is for the eating experience at de culinaire werkplaats. for the time being this will be the last eat’inspiration without a price tag.
food problems/wishes
- we invite you to share any allergies, dietary restrictions or wishes when you book your eat’in experience. so it is possible for us to tailor our menu. it is a challenge for us to prepare something very special and inspirational for you.
choice of ingredients
- besides taste and inspirational concept at least 2 of the following criteria also provide for our choice of ingredients, products, and suppliers: animal welfare, small-scale or organic farming, fair trade, direct trade, season, distance, and personal health.
may 11, 2014: lunch landscape for diesel day
for diesel day we have created an edible landscape for lunch. we were invited for this commission by vice, organiser of this production.
the challenge: lunch; 240 people; four flags: switzerland, austria, germany and benelux, which are the countries of origin of the diesel day participants; and eyecandy.
the result: a 10-meters landscape, the heights of the landscape correspond to the heights of the various countries. the various colours of the flags determined the selection of fruits and vegetables. the stones refer to stone-washed jeans. in other words, food = fashion.
ongoing project: onion power.
a photography project by marjolein to showcase the humble, but versatile onion (health, culinary, natural dyeing). hereafter a small glimpse of this project.
red onion (project: onion power)
a detail of a skin of a red onion (project: onion power)
ongoing project: the beauty of ageing.
a photography project by marjolein wintjes showcasing how beautiful and inspirational the process of ageing can be.
hereafter a small selection of images.
a forest apple found by marjolein on one of her walks through amsterdam (project: the beauty of ageing)
a field pea (project: the beauty of ageing)
detail of a turnip (project: the beauty of ageing)
dried potato peel (project : the beauty of ageing)
ongoing project: give peas a chance #03
give peas a chance is a ongoing project by de culinaire werkplaats, it is a call for more vegetables on our dinner plates, and especially more peas, beans and lentils.
this project had its kick-off in 2010 at rollende keukens, a festival for mobile kitchens and food trucks. the ingredients at that time: an army tank, a sound system playing the song ‘give peace a chance’ by john lennon, and great comforting green peas soup.
part of this project is a photography project by marjolein as well, illustrating the plant power of peas, beans and lentils. hereafter a small selection of this photo series.
green pea sprout (project give peas a chance)
a sprouting chickpea (project: give peas a chance)
a field pea (project: give peas a chance)